- Norton Motorcycles sponsors the Lansdowne Classic Series for the remainder of the 2026 season
- Reinvigorated commitment to heritage and grassroots motorsport
- Partnership aligns Norton with pre-1964 Grand Prix racing and creates a link to Goodwood Revival this year
- Norton branding will appear across the series, including on vehicles, digital channels, merchandise and event hospitality
Solihull, UK, 1 July 2026. Norton Motorcycles is pleased to announce its sponsorship of the Lansdowne Classic Series for the remainder of the 2026 season, underlining its support for heritage and grassroots motorsport in the UK.
The Lansdowne Classic Series celebrates some of the finest pre-1964 Grand Prix machinery, creating a natural alignment with Norton’s own racing heritage. The partnership reflects the brand’s continuing commitment to honouring its past while developing a new generation of motorcycles for the future.
Richard Arnold, Executive Director of Norton Motorcycles, said: “Engineering excellence and racing have always been at the heart of Norton. While we continue to push forward with new, cutting-edge motorcycles such as the all-new Manx R, it remains equally important that we honour the heritage that defines us.
“The Lansdowne Classic Series captures the spirit of an era deeply intertwined with Norton’s history, and we are proud to support it for the remainder of the 2026 season. There is no better way to celebrate that legacy than by being actively involved in a championship that brings these incredible machines, and the community around them, to life.”
The partnership also creates a strong point of connection with Norton’s planned appearance at Goodwood Revival later this year, underlining the manufacturer’s commitment to the UK’s historic racing scene and the wider community surrounding it.
As part of the agreement, Norton branding will feature across the Lansdowne Classic Series, including logo placement on vehicles, the official website and series materials, as well as on official merchandise and within event hospitality environments.
Under the ownership of TVS Motor, Norton has embarked on a bold Resurgence across the global business, combining British heritage with world-class engineering, design and craftsmanship reflective of its modern, desirable positioning.
From its state-of-the-art facility in Solihull, UK, Norton is developing and distributing a new generation of motorcycles, including the critically acclaimed Manx R, that honour its legacy.
